person managing website

Once your website is finalized and launched, someone will need to manage it to keep the content, design, and software up-to-date.

Unfortunately, some businesses neglect their website, which often results in an unreliable website with outdated information.

We’ve arranged this comprehensive guide about website management so you can learn how to maximize your website’s return on investment.

In this guide, we’ll address these topics…

What Is Website Management?

In the digital age, proper website management is an important factor in keeping your business profitable and prosperous.

Website management is the administration of the processes and software that keep a website running smoothly and functioning properly.

Effective website management includes hardware management, software updating, uptime monitoring, content updates, traffic analysis, security, and other tasks to keep your website serving its intended purpose.

Website management can be handled by a third-party company or an in-house staff member.

Why Is Website Management Important?

There are many reasons why website management is very important, especially in recent years with more business being done online.

Website management is important because it keeps your website reliable and up-to-date. Potential customers will not trust your business if the website is slow and unreliable. They also don’t trust your website if the information is outdated.

It’s essential to keep your website online, functional, and full of useful information for your potential customers!

Having a plan for when your website goes down is also very important. If you don’t have a plan to quickly resolve a website crash, you’ll risk overpaying a website repair company since you won’t have time to do proper research on multiple companies. You’ll also lose plenty of customers while your website is offline!

The results you see from great website management are long-lasting and puts your business a step ahead of your competitors… Therefore it should be taken seriously!

How to Manage a Website Effectively

Whether you handle website management yourself or hire a company to take care of it, it’s important to be familiar with the tasks that need to be performed.

Although website management needs will vary depending on the website, here are some of the main tasks that must be performed to manage and maintain a website effectively.

1. Backup Your Website Regularly

As a necessary safety net, website backups ensure that you can quickly restore your website to a previous version if something goes wrong.

animation of files being backed up

Backups of your website should be taken on a regular, scheduled basis. We recommend at least once per week, but daily backups may also be necessary if you’re making changes to the website frequently.

A backup should also be taken before performing any website maintenance or making content changes to your website. Your website has an increased risk of errors or a crash when your making updates, so it’s important to have a way to restore your website if something goes wrong.

If you’re not sure how to take backups of your website, contact us for assistance.

2. Keep Up With Software Updates

It’s important to regularly update your software because it keeps your website secure and functioning properly.

website with software updates outstanding

Many software updates are security patches that fix vulnerabilities with the current software, therefore outdated plugins are one of the biggest factors that lead to hacked websites. Other software updates may allow you to access new features or will simply improve performance.

Before initiating any software updates, be sure to check the compatibility of the software with any of your other systems.

In most cases, you should update your website software on a weekly basis for the best results.

3. Optimize Your Databases

All of your website’s data is stored in databases. It is essential to regularly optimize these databases if you want to keep your website at peak performance.

Over time, your website’s database will grow in size as data accumulates. Eventually, some of this data is no longer needed by the database and should be removed manually. This reduces the size of your database and increases website performance.

We can help clean your database and improve website efficiency at regular intervals, even as your website grows and changes. View our website management plans and the available maintenance intervals on our pricing page.

4. Check Your Website for Issues

You need to be sure that your website is being checked for any issues such as improper formatting, errors, and broken links.

website responsiveness testing on three devices

If an issue goes unnoticed, you could be losing customers since your website is not functioning properly. A skilled website manager can keep an eye on your website and spot issues that might normally be overlooked.

It’s important to check various sizes of your website, such as on desktop and mobile devices, since the design elements interact and adapt differently to the various display sizes.

You should be checking your website for visual issues on a regular basis.

5. Secure Your Website

website security graphic

Failing to secure your website is like leaving a physical business location unlocked.  This makes it exceptionally easy for someone with rudimentary hacking skills to breach your site and delete your content or steal your customer’s personal data.

Cybersecurity is proving to be increasingly important as hackers get access to new technologies. Your website security should evolve to match these security needs!

If you do not stay up to date with your security, hackers WILL be one step ahead of you.

You can start with some basic website security by installing a free plugin for WordPress, Magento, Joomla, or whichever content management system (CMS) you are using. Other websites can use a service that secures your website using FTP access.

Although free plugins do offer some basic security, we highly recommend a website firewall and a great malware scanning tool. It’s also great to have a website security team on-call to fix your hacked website at no additional cost if someone does breach your site. All these advanced website security features are included in our Standard and Premium website management plans.

Page builders such as Wix or Squarespace already have plenty of security features built-in, so there is no need to worry about security other than keeping a strong, unique password for your account.

Keeping up with software updates and having regularly scheduled website backups also improve website security.

If your website allows customers to upload files, be sure to have a way to screen and detect malicious files. You should also have constraints around what file types are accepted.

Lastly, when accepting payments, ensure that you are using an SSL certificate and that your customer’s personal data is being transmitted safely.

Managing your website security can get complicated and confusing. Check out our Standard and Premium website management plans which include full website security management.

6. Monitor and Improve Your Website Speed

Website speed is very important for engaging customers or users of your website.

Studies show that if a website takes more than 3 seconds to load, 40% of people have already left.

Proper testing and speed improvement tactics will improve your user experience (UX), which ultimately results in more engagement and more sales

The speed of your website not only impacts your current users but also impacts your search engine optimization (SEO). This means that if your website is slow, you’ll get fewer visitors from Google. Google has indicated that website speed is one of the most important factors when determining how high a website will be ranked in the search results.

For example, here’s a speed test of our website with a score of 97:

As you can see, we have a great speed score according to Google which helps us rank higher in the search results. If you have a low score, this will negatively affect your Google Search rankings.

There are many ways to improve your website’s speed, but you’ll want to start by using a website speed testing tool to find areas for improvement.

There are a few options for testing your website speed, such as GTmetrix, and PageSpeed Insights.

A few common speed optimizations are caching, image optimization, code minification, and file combination. A website speed tool will tell you which optimizations you need to perform to speed up your site

Contact us for a FREE website speed assessment!

7. Make Changes to Your Website on a Regular Basis

It is essential to keep your website filled with up-to-date information about your business.

Making frequent changes to your site shows that your business is active and flourishing. Customers will definitely notice if your website looks outdated or hasn’t been changed in a while.

If your website has not been updated recently, customers could believe that you have gone out of business or are no longer active. This pointlessly scares customers away!

Here are a few examples of website changes you can use to spruce up your business’s website:

  • Use a rotating banner of updated photos
  • Upload new photos of your product or service
  • Implement a banner to get newsletter sign-ups
  • Post important updates on your pages, such as shipping delays or promotional sales
  • Test new page layout to optimize conversions
  • Add a popup box asking the visitor for feedback to further improve the site

We can provide FREE suggestions for changes that you can implement to improve your website. Contact us!

8. Have a Plan for When Issues Arise

Do you have a plan in place to quickly resolve a major website error or crash? If not, you’ll need to scramble to find a professional to fix your website when something goes wrong.

Since you’ll be in a rush trying to get your website back online as soon as possible, you’ll risk overpaying to get your website fixed since you won’t have time to research and get quotes from multiple companies.

Meanwhile, you are losing valuable potential customers and sales while your website is down for days or weeks. Any new customers trying to visit your website will leave for your competitors. You may also need to deal with increased customer service while your customers are unable to use your website.

Every time you update or make changes to your website, there is a risk that something goes wrong. You should be prepared to resolve errors and crashes quickly when you decide to make changes to your website.

This is a stressful and expensive situation to be in, but most business owners find themselves here eventually (or too often).

The resulting downtime from these issues could cost your business hundreds or even thousands of dollars in sales.

Depending on how long your website is down, it could severely impact your traffic long-term.

For example, see the graph below which depicts daily clicks from Google Search for a particular website:

graph of organic search clicks for website that experienced downtime

The website was down in mid-May for roughly 7 days. During this period, no one was visiting the website.

As you can see, this downtime had long-term effects on the website’s traffic. It was nearly cut in half and still has not recovered after 3 months! Worst of all, this website was growing steadily before the downtime, but growth has been stifled since May.

Everyone will likely stumble upon a website issue eventually, even with the most diligent website care. Therefore, it is essential to have a plan (and experienced professional) in place before issues occur so you can recover before long-term damage is done.

This is why our website management plans include regularly scheduled website maintenance that every small business can afford.

Website Management Tips

Looking for some quick tips to improve your website management today?

Below, you’ll find 5 quick website management tips to make sure your website is on the right track.

5 website management tips:

  1. Check for software updates that are available. If you use WordPress, you can follow these instructions.
  2. Navigate your website’s pages to look for problems.
  3. Look for ways to improve your website by adding text, images, or other content.
  4. Run a speed test with Google’s PageSpeed Insights tool.
  5. Check for a lock icon next to your domain name (see the photo below).
ssl certificate symbol

Although there are many other tasks associated with website management, if you can implement these basic tips you will put yourself ahead of some of your competitors!

How Much Does Website Management Cost?

Website management costs vary significantly, costing anywhere from $10 to $10,000 per month or more. The cost varies based on website size, traffic, functionality, update frequency, and more.

Most small businesses fall on the low-mid portion of this price range for website management costs.

For example, our website management plans range from $99 to $299 per month and fit the needs of most small businesses. They also allow some price customizability based on how many changes you need your website manager to make to your site each month.

If you are a busy business owner, investing in proper website management is worth the time and headaches that you will save. Knowing that your website is in good hands will allow you to focus on running and growing your business.

Website Management Services

Website management services will take care of everything needed to keep your website properly updated and maintained.

Website management services include, but are not limited to:

  • Website maintenance
  • Website content updating
  • Malware scanning, protection, and removal
  • Website backups
  • Error troubleshooting and repair
  • Speed optimization
  • 24/7 uptime monitoring

With Buckley Web Services, you’ll receive a dedicated U.S.-based account manager who will carry out all management tasks associated with keeping your website updated and running smoothly.

No need to waste countless hours uploading new content or fixing tedious website issues yourself. Simply let your account manager know and you can get back to running your business!

Also, we’ll perform website maintenance on a regular basis to keep your website live and functional at all times, so you don’t have to risk losing new customers!

We are a specialized website management agency, which means we can deliver top-notch service at an affordable price.

Learn more about our website management plans here.

How Website Management Helps You Maximize Sales, Reduce Stress, and Grow Your Business

A fully managed website sounds great, but how will it actually benefit your business?

website management benefits infographic

Below we’ll discuss some of the main benefits that you’ll get from website management services, which are maximized sales, reduced stress, and the freedom to focus on growing your business.

1. Maximize Sales

If your website is occasionally offline or experiencing errors, it will push away customers.

By performing website maintenance on a regular basis, your website’s software will stay up to date. This keeps your website running smoothly and functioning properly.

If something goes wrong, having website backups in place will allow you quickly restore the website with minimal interruption.

A reliable website will allow your customers to use your website to learn about your business, place orders, or get in touch with you.

This keeps the sales rolling in!

2. Reduce Stress

If you’re running your website yourself, a website management company will relieve stress since you won’t have to worry about dealing with your website.

Just ask our customers!

Kathy B. of Estuary Skincare says, “Buckley Web Services has removed most of the stress of keeping up with my e-commerce site.”

Website issues can be a huge headache… But we deal with them on a daily basis! Our experienced professionals will tackle these issues for you, so it doesn’t steal hours away your day.

Use the time you save to relax and enjoy a cup of coffee!

3. Grow Your Business

Your website is an essential part of your business whether you realize it or not.

Some websites serve simply as a display of credibility, others as a source for information, and some even conduct all their sales and services through their website!

There are so many different functions that a website can serve, but they are all crucial to the success of a business. Having a professional team to manage your website presence will help your business continue to grow.

Mark N. Ashworth of L. Lance Gilman Real Estate says, “Lacking the time and expertise to create, monitor and update my site, I rely on Buckley Web Services to keep me and my Clients’ Listings in the public eye.”

Additionally, the time you’ll save with our website management services will allow you to spend more time focusing on your operations and growing your business! Outsourcing your website management tasks can be of tremendous value for this reason alone.

How to Get Started With Website Management

If you’re tired of spending endless days trying to fix your website and want to protect your business from losing customers, you need to start managing your website properly today!

Start implementing what you’ve learned in this guide so you can maximize your website’s potential.

If you’re looking for a team of professionals to handle your website management, we can help without breaking the bank!

We’ll make your website run like clockwork so you can run your business worry-free.

Since website management is our specialty, we are able to offer streamlined and professional service at an affordable price.

All of our customers are paired with a dedicated U.S.-based account manager who becomes familiar with the needs of your website and business.

Are you ready to maximize sales, reduce headaches, and focus on running your business?

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