According to pewresearch.org, more than 85% of (or 8 out of every 10) adults go online every day.
This is important because, as a small business owner, you need to be where your customers are.
This means you need to have your own website. You need a hub for your business that tells potential patrons who you are, what you do, and how you can serve them.
Top-notch website management for small businesses is no longer an option in today’s marketplace, it is a necessity.
It is something that every business should take advantage of, otherwise, a lot is being left on the table.
In this post, we will go over the importance of having the website of your small business professionally managed.
All of this so you can focus on better serving your customers, increasing your profits, and running a successful business.
Let’s get started.
Managing the Website of a Small Business
When it comes to running a small business, having the skills for managing a website is paramount for success. And there are a few things that must be adhered to to ensure this will be the case for your business.
Here are a few key things to take into consideration:
Take a Look at Your Assets
First, think for a moment about the assets and resources you have available to pool into your website. How much time and money do you have available to manage and improve your website?
Additionally, consider what the purpose of your website is and how you intend to serve others with it. This will determine where you’ll spend your money and/or time.
A great website often requires frequent posting of fresh content as well as direct and explicit calls to action.
And don’t forget, at the end of the day, value is the number one thing you should be aiming to provide your customers with.
Whether it’s a product or service, high-quality content that helps solve a problem always provides value to your customers.
Second, take an inventory of all that is available to you. What kind of marketing strategies, actions plans, and people do you have at your disposal?
When you have determined the available assets, it becomes easier to fit the pieces together.
Stay Relevant and Useful
For most businesses, the information on their website will eventually need to be updated. This also applies to the design of the website. You’ll want to keep your website updated with new content and in line with the latest design trends, Irrelevance is the death of any small business!
Have some type of plan to manage these aspects of your website. You can hire a dedicated staff member for this role, hire a website management company, or do the work yourself.
Preserve the Website
Make certain that all of your plugins, themes, and other software are updated regularly and checked for security or compatibility issues. This kind of website maintenance will go a long way in preventing viruses and hackers from compromising the integrity of your site.
Generally speaking, doing a security check once every month falls under best practices for website functionality.
P.S. Our website management plans include website security monitoring that scans your website every 6 hours!
Hiring Website Management For Your Small Business
After learning about the necessity of having a well-managed website for your small business, it’s time to consider hiring a website manager to help. There are a few things to keep in mind when making this decision.
First, you’ll want to think about whether you want to hire an employee or a company to handle your website management.
Typically hiring an employee is more expensive, but you’ll have someone physically present at your location to help on the spot.
Alternatively, you could hire a website management company. This is typically much cheaper and easier than hiring an employee, although response times may be slightly longer than having someone on-site.
When hiring a website manager, you’ll want to make sure they have experience working with websites similar to yours.
If you’re hiring a company, look for testimonials from their existing customers to get an idea of the work that they do. If possible, ask the existing customers about their experience with the company you’re considering.
And last but not least, be sure to find a website manager who is in accordance with the ultimate aim of your business: To help you retain and continue to serve current customers while also helping you to bring in new sales.
And that’s why you should consider…
Buckley Web Services for Your Website Management Needs
Even with all the right knowledge available to you, it can still be difficult to manage things in your business as well as make a good hiring decision. That’s where we can help.
We will take care of all the monotonous and tedious website tasks that prevent you from focusing 100% on your business operations.
Here are a few key areas in which we can assist you and your small business so that you can become a success:
The Maintenance of Your Website
Think of your website as the gateway to your business. If it’s not up to snuff and displayed at a presentable standard, then people will assume that your business is on par with the quality of your site.
We will take care of your website’s software, database cleanups, and a plethora of other maintenance tasks, all to ensure that your site is where it needs to be to both gain and retain customers.
Website Backup Services
As incredible as technology is, it’s certainly still not perfect. And regardless of the types of websites that are out there, they are all susceptible.
This is why you should always backup your website. Hackers, viruses, etc, can shut your website down (and potentially put it out permanently), and unless you have it backed up, all your hard work could be lost forever.
But when you hire Buckley Web Services, we’ll have copies of your site stored and ready to restore if something ever goes wrong with your site. You can rest easy knowing that every facet of your site is secure and safe, should anything happen.
Troubleshooting and Repair
When something goes wrong with your website, it can be very difficult to decipher what went wrong and how to fix it. It is surely one of the most frustrating aspects of owning a website.
Furthermore, dealing with the technical side of their website is not something many small businesses owners have the patience or training to do.
Our website management plans cover any website troubleshooting and repair so you don’t have to deal with this frustration!
Free to Cancel at Any Time
It can be a suffocating experience when you’re locked into a contract with a company. That kind of obligation can make anyone feel a bit claustrophobic.
When you partner with Buckley Web Services, you have no obligation to continue your website management plan into the next month.
You are more than welcome to cancel, upgrade, or downgrade your plan at any time! Just let us know before your next billing cycle.
Maximization of Website Speed
User experience is one of the most important factoring determining the success of your website.
Although there are many ways to improve user experience, one of the most effective ways is having a fast loading time on your website.
With people’s attention span (and patience) constantly shrinking, they want websites to respond quickly. Slow loading times annoy users and may cause them to visit your competitors instead.
With our website management plans, your website will be optimized so it runs quickly and smoothly. No delays or problems.
Dedicated Account Manager
As a small business, your company will continue to grow over time. As this happens, it becomes more time-consuming to keep operations running smoothly because of this expansion.
Buckley Web Services will provide you with a dedicated account manager who will help manage your website so you can focus on running your operations.
This means that the same expert will be available to you for any requests, questions, or pressing concerns about your website.
The Importance of Website Management for Small Businesses
In the 21st century, technology has become an integral part of every company. And as a business owner, if you aren’t succeeding online, then you’re missing out on great opportunities
That’s why website management for small businesses is so important!
If you’re interested in our services, please don’t hesitate to get in touch. We’re looking forward to hearing from you!